New Pinarello Dogma F MyWay customisation

Jan 06, 2024

Pinarello has opened the new MyWay customisation portal at pinarello.com/myway.

The new MyWay system will allow cyclists to choose from three different graphic layouts – mono, faded, and cut. This is along with 27 different colours, three types of decals, and two different finishes. It adds up to an notable 5,000 possible combinations.

According to the company, ‘the new process will be an incredibly immersive experience, thanks to the utilisation of the latest 3D gaming technology.’

UK prices and availabilityInitial availability is limited, however, subject to the date on which the order is placed. The company notes that MyWay frame orders will be delivered between March and July 2022 in the UK.

MyWay customisation surcharges are as follows:

The company adds that each unique bike design is recreated by hand by skilled craftsmen at Pinarello's headquarters in Villorba, Treviso, Italy.

‘Due to the technical difficulty of reproducing the MyWay designs, only Pinarello's best and most experienced painters work on the project, with most having more than 30 years’ experience.’

How it's doneThe process starts with the preparation of each frame. The first coating is hand polished to create a smooth and flat surface, free from any pores that could disrupt the final finish.

Once the surface is perfectly smooth, the frame is moved to the painting department where it gets cleaned and prepared for the painting.

The frame is then precisely wrapped and taped before any secondary layers of paint are applied.

Then, after removing the protective films, the finishing details and shading are all applied with the use of an air brush and a precision spray gun.

Pinarello adds… ‘Each step requires several hours of drying and curing time, making this a lengthy and demanding process. Once painting is completed, our team applies a gloss or matt finish – both in this case – and a transparent protective film.’

The final step is the application of new ‘Decaplus’ decals, which are baked onto the frame. These have been specially designed to reduce weight when compared to undercoating decals, and they also allow for a smooth surface while also using a range of colours, such as metallic decals.

‘After that, all that remains is a final check and clean before the frame is ready to go for a full technical inspection around all screws, threads and the seatpost closure, before being assembled into a truly unique dream bike.’

www.pinarello.com/myway